This inexpensive reusable countertop ad frame is a breeze to set up. Simply slide the plastic sleeve over the chip board back, lay your material in the clear sleeve, and slide both back onto the board. Unfold the easel and voilà!. Inexpensive enough to use for one-shot promotions - sturdy enough to be reused. It's lightweight and folds flat, so you can even mail the display with your ad for your next campaign.